There are numerous companies that, in addition to dedicating efforts to improving their search engine positioning, must also consider local SEO within their optimization strategies.
This is nothing other than increasing brand visibility in the SERPs taking geographic location as the main criterion.
The main difference with what we call standard or conventional SEO is that its main focus is on optimizing the company profile in the Google My Business service or similar ones in other search engines such as Bing.
All businesses and freelancers that operate in a specific area and not nationally benefit from local SEO.
Reasons to do local SEO for your business:
Google’s priority to score positioning and give greater or lesser visibility to certain websites and brands that make life in the digital ecosystem is the user experience.
When it comes to location SEO, the priority is to allow people to not only get what they are looking for but to explore a city, region, or community from the Internet. If you are wondering why is google blocking my searches, there might be a local SEO error.
Unlike conventional positioning practices, what is sought is that user searches can have a tangible, concrete manifestation in reality. Since the element of usefulness and relevance is so important, businesses that apply the most appropriate strategies will be able to enjoy numerous benefits.
Get more brand presence
The visibility that can be achieved with geographic SEO optimizations aims to give relevance to the brand not only in digital media but within the spatial limits where its target audience is located.
In that sense, it is a more specific and profitable visibility strategy because it targets consumers who are most likely to convert.
Likewise, it allows businesses to focus their efforts and resources, achieving better returns on investment, opening up the possibility of contacting those customers who use search engines as the first step in a purchasing process that culminates in a physical establishment.
Improve the conversion process
Local positioning in search engines is more closely linked to the user’s purchase intention. This is because geographical searches indicate that the user needs something very specific and in a certain place.
Therefore, you may be closer to converting. We can even say that localized searches get visits to establishments in a very short time.
Make sure you always keep in mind that a user’s search related to localized SEO is the basis of a purchasing decision about a product or service that the user has already made.
Now you just need to know what your best alternatives are. With optimizations, you can show the reasons that make your business the perfect choice.
Being among the first places in the SERPs is a clear sign of a good reputation. In the case of local positioning, a sample of the quality of your products or services.
When a person searches they often only look at the first results, the privilege of being there implies that your brand transmits credibility and authority in a certain region.
Authority will strengthen the recognition of your business above other competitors and help you gain a fairly favorable market share.
Google My Business and local SEO
It is a directory where businesses create a profile as a tab or entry that shows relevant information to the user such as the description of the business, opening and closing hours, address, services, contact telephone number, and images, among others.
Since its inception, Google My Business has become the epicenter of local SEO, linking users’ search terms to those businesses located within the location of their choice.
Having an optimized profile in this directory, the most important of all those available on the web is a way to show the search engine algorithm that you have a recognized business in certain places.
Simply put, doing SEO requires having an entry on Google My Business to try to compete with other businesses that are also within the same area.
Now that you know the benefits of local SEO, you should start with the necessary optimizations. Contact us at Digital Specialist to analyze your needs together and help you with technical, creative, and marketing advice and assistance.