What is the most engaging content on Facebook?
According to a study by Buffer and BuzzSumo, the engagement rate on Facebook fell by more than 50% in 18 months on Business Pages. While engagement is decreasing, companies seek to reverse the trend by reviewing their strategy on the social network. A new study from Buffer and BuzzSumohas has just been published about the most engaging content on Facebook. It is based on the analysis of 777,367,063 Facebook publications. We recently talked to you about what happens in an hour on the internet. Today, we’re back to tell you more about the content that works best on Facebook. Thanks to these tips, you can best adapt your digital strategies on social networks. Facebook is the social network with the most active users per month, so it is essential to use it as best as possible and know the content that works best.
What content gets the most engagement on Facebook?
The video format remains unbeatable.
In recent years, video has found a place on the news feeds of our social networks. Indeed, this content is more dynamic and attractive to users who favour video publications rather than images. https://followerspro.uk/
Following the analysis of Buffer and BuzzSumo, videos generate much more engagement than other publication formats, namely images and link shares. Among the top 500 posts that generated the most attention on Facebook in 2018, 81.8% of the most engaging posts were videos. Then, 18% were images, and a shy 0.2% were links.
Videos that are funny, inspiring, or both generate the most reactions
Buffer and BuzzSumo then looked at reactions associated with video posts. If they were interested in this, it was to show why users react to videos. Their study highlights that the “Haha” and “Love” reactions are the most used, totalling 81% of responses under videos 2018.
So, users resort to reactions when they find a video inspiring, funny, or even both simultaneously. Not all users respond to videos with “Haha” and “Love” reactions. This is why it is essential to know the needs and expectations of your target audience to offer them videos that are entertaining.
Inspirational, fun or practical content generates the most engagement
Finally, the study analysed the 500 best Facebook publications and the most used reactions. This helped to give an idea of the most engaging content on the social network. Among the publications that were the most successful in 2018, there are three types of content:
Sources of Inspiration
Fun content
Practical content
How do you adapt your content strategy on Facebook to engage your community?
Users like positive content
According to the same study, users prefer content that gives them positive emotions. As a business, focus on inspiring content for your customers and practical advice. This content is within your reach, whatever the sector of activity in which you operate. These contents are represented as the most engaging content on this platform, but how do you create exciting content?
How do you create engaging content?
First, you need to build a community and focus on it. Above all, they must be entertaining, but also, for businesses, they must convey a human vision.
Secondly, you must remember to interact with her. Respond to their comments and reviews, whether positive or negative. Your answers must give your subscribers the impression of having a positive, memorable and unique experience that will encourage them to share this experience.
Third, you need to know your community. You can learn more about your community and establish one or more typical profiles thanks to Audience Insights, Facebook’s statistics tool. You will also be able to measure the success of your marketing strategies already in place.
How do you use Facebook to promote the employer brand?
At a time when the competition to attract new talent is increasingly fierce, a company needs to implement an effective recruitment marketing strategy. And what better way than social media to achieve this? Facebook, in particular, today has more than 2.7 billion active users, making it a must-have platform to promote its Employer Brand. In this article, we will explain how to use Facebook to attract potential candidates and highlight the culture of your business.
Why is Facebook crucial to the Employer Brand?
Facebook is a social network for HR professionals because of its features and broad audience. In addition, it makes it possible to raise awareness among a wider public about the culture of enterprise and its offer of jobs. Since Facebook is a platform that allows you to interact more casually with visitors, it also allows you to show the human aspect of your business. Recruiters, therefore, have the opportunity to engage with visitors in a more direct and personalized way.
How to create a professional Facebook page for your business?
Creating a professional Facebook page is simple and fast. You only need a professional email address and a profile picture to start. You can then add all your business details, such as the address, phone number, URL of your website, etc. You can customise the theme and the header banner to add a little personality to your professional page Followerspro.
How do you optimize your Facebook page to attract potential candidates?
To optimize your Facebook page and make it attractive to potential candidates, it is essential to fill it with relevant and exciting content. You can post photos of your company culture, employee testimonials, and blog posts about your activity sector. Plus, it is also essential to’ actively interact with visitors to your page by responding to them quickly and sharing their relevant content by responding appropriately (loving and reposting them).
How do you use Facebook features to promote your company culture?
Facebook is the ideal place to promote your corporate culture. You can use several features to do this, including live video, photos, and stories. You can also create events to inform the public about your projects and initiatives. http://techndiary.com/
How do you publish compelling’ job offers on Facebook?
Job offers on Facebook must be attractive and accurate. You must give details of the position, the qualifications required and the benefits offered. In addition, use precise terms to make your job submit easily identifiable by emploi researchers. You can also include videos or photos of your work environment to attract the attention of potential candidates.
