As part of our Web Design Toronto, we conduct an in-depth analysis of your brand, goals, and target demographic during the Discovery and Planning phase. We lay the groundwork for developing an effective design strategy by conducting extensive research and discovering valuable insights. We align our vision with your goals by immersing ourselves in your brand’s essence. In order to craft a design strategy that will captivate and engage your audience, we analyze your USPs and learn about their needs. This allows us to create a personalized roadmap. By thoroughly researching your brand and target demographic during this foundational stage, we can guarantee that our in-depth knowledge of your brand will inform our web design decisions moving forward.
1) Personalized Graphic Design
Custom illustrations stand out due to their uniqueness. These can help people recognize the brand right away because they were made for it. It has the potential to whimsically, engagingly, and exclusively capture your identity while stimulating the core of your company. The website theme validated the style of the custom illustrations, which is in line with the website concept.
Logos and concept designs for user interfaces are also examples of custom illustrations. Business letterheads, packaging, and office stationery can all benefit from these as well.
With a few goals in mind, you can make stunning bespoke illustrations, such as,
- Including a human cast and their expressions will help to create the emotional connection to your brand.
- Reviving fond memories or inspiring profound contemplation to improve user experience.
- Be consistent so it becomes ingrained in the mind and daily routines.
2) Three-dimensional components that can be animated
Many industries have fully embraced 3D technology, including gaming, film, smartphones, and augmented reality/virtual reality. This technology has the potential to greatly enhance web design.
Adding 3D elements to your website can make it stand out from the rest when most websites appear flat. It can also generate a more complex and interesting user interface (like a 360-degree product view, for example).
With the many real-world uses for interactive 3D design, viewers can feel more connected to the brand and have a more immersive experience overall.
3) Small-Scale Exchanges
“Every interaction, in any form is branding,” Seth Godin once stated. Your website’s micro-interactions are a perfect example of this.
Incorporating micro-interactions into your web design serves no purpose other than to pique the interest of the “human” user.
A consideration of TrRuFeeL (Trigger, Rule, FeedBack, and Loop) is necessary in order to incorporate micro-interactions. It all starts with starting the micro-interaction, which can be either user-or system-initiated, then moves on to governing the feedback, and finally ends with a loop.
4) Grid for CSS
One layout solution is the CSS grid, which gives you complete control over the size and positioning of grid items. It gives web designers the freedom to create any layout they desire.
The most effective use of CSS grid is to break up large sections of a page into smaller ones through the strategic placement of size and positional correlations between elements.
Grid lines, gutter, cells, columns, and rows are the five most fundamental terms used when working with CSS grids.
5) Leaky Guts
The empty space between website elements and content is just one example of white space, which is also called negative space, breathing space, or just plain old space. When designing websites, it is crucial to keep white space in mind so that the page’s design, content, and elements are balanced, which improves the perceptible experience for viewers.
Having more visuals and text on the screen increases the number of stimuli being processed simultaneously. Visitors’ reactions to your call-to-action buttons will be delayed—more precisely, negatively delayed—as a result of this. Visitors are given the opportunity to pause and make a decision when there is enough white space.
Additionally, the content is made more legible and readable by using the appropriate fonts and spacing between words, letters, sentences, and paragraphs.
6) Night Mode
Significantly, there is a new dark mode. When massive corporations jump on a trend, like WhatsApp, Google, Instagram, Spotify, WeTransfer, and MasterClass, you know it’s taking off.
Rather than being neutral, black elicits strong feelings.
Providing viewers with dark mode as opposed to light mode has several practical advantages, so it should be considered a milestone in the evolution of better user experience.
For the typical viewer, who spends around 43% of their waking hours in front of a screen, it alleviates headache and vision problems in a straightforward manner.
When planning your website’s layout, keep in mind that more than 1 billion people worldwide use assistive technology.
Creating a digital experience that is robust, perceivable, operable, and easy to understand is the primary goal of accessibility.
When designing a website, it is important to keep the following characteristics in mind for optimal accessibility.
- People of all abilities will be able to buy and use your design.
- Your design is adaptable, so it can accommodate users with different levels of skill.
- Whatever the user’s background, your design exudes an air of effortless comprehension.
- Whatever the user’s level of expertise, your design gets the message across.
- You can check if your website complies with web accessibility standards with the help of the WCAG checklist. Here is a great example that shows how to make a better, more accessible website.
8) A Neomorphic Style
Neomorphic design refers to the new skeuomorphism. The web design relies on shadows to give the elements a floating appearance.
Websites using neomorphic design principles emphasize the use of shadows and light to create elusive contrast and solid colors.
Here, neomorphic designs stand out by making use of the same color for both the element and the background. Since you are experimenting with shadows, complete black or white must not be considered.
9) Geometry from Nature
When it comes to developing a brand’s visual identity, shapes are king in web design. Using natural and substantial elements to evoke the feeling of being immersed in nature is the essence of organic shapes, which cultivate a profound connection to the world around us.
The synthetic and technological components are shown by the contrast between the organic shapes and the precise geometric lines. In contrast, organic designs depict forms that are closer to nature through the use of voluptuous imperfect linework.
The irregularities in these shapes symbolize coziness, unity, and friendliness, and they include forms found in nature, such as clouds, flowers, leaves, butterflies, and leaves. To add an extra touch of modern style, some designers even incorporate organic shapes into the website.
10) New Shades
Color is a potent tool that can elevate any design. Colors that we encounter on a daily basis can be categorized into warm, cool, or neutral shades. Colors that are considered fresh tend to have a revitalizing effect. When used together, these hues evoke feelings of warmth, vitality, and welcome in onlookers.
Your brand’s design is like an unsung herald.
Competition and user expectations are both on the rise in the custom website design industry, which is experiencing continuous growth. Keeping abreast of the latest trends in web design is crucial for any business looking to boost sales, connect with customers, and raise brand awareness. Your company can benefit from eminent design web design in the ways listed below.